The problem is they don't contribute much to the box office and can't really take the film far so multiplexes have to improve.
The film will need a good rise in multiplexes on Saturday and Sunday. Basically the film has to be close to double digit numbers on Sunday but that won't be easy as its an action film and the growth for these is normally not very high.
Sanam Teri Kasam grossed around 0.75-1 crore nett which is not too bad as these type sometimes collect under 25 lakhs. The problem is it does not have the reports to double its collections up on Saturday which would actually give the film a chance.
Source: Box Office India Trade Network
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