Neeja was the leader of the pack out of the five releases this week. Neerja opened to around 20% in the multiplexes of Mumbai city, Delhi city which is okay for a film with no face value in these cities. Chandigarh saw the best opening with the two main properties going 40% plus.. Outside main cities collections were very dull.
The film should have better collections in the evening as films like this normally do. The other releases were Direct Ishq, Ishq Forever, Loveshhuda and Rhythm. Loveshhuda was next best after Neerja followed by Ishq Forever, Direct Ishq and Rhythm. The difference between these and Neerja is the latter has a targeted audience of metro multiplexes and if they appreciate the film it can work.
Initial Order Of This Weeks Releases
1. Neerja 15-20%
2. Loveshhuda 5%
3. Ishq Forever
4. Direct ishq
5. Rhythm
The first day collections are also likely to end in the above order with a handsome lead for Neerja.
Source: Box Office India Trade Network
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